Shona Joy is the eponymous label of Shona Joy Thatcher, based in Sydney, Australia. Shona’s love of fashion came of age collecting classic vintage pieces at thrift stores and hunting for treasures at iconic markets. Shona founded Shona Joy in 2000 selling her designs at the Bondi Beach and Paddington markets. From humble beginnings, Shona Joy is now sold throughout Australia, has a successful online business and a strong international presence working with an esteemed list of global department stores and premium boutiques across the USA, UK Europe and Asia.
This iconic Australian brand is now renowned for “the dress” that transcends any season, occasion, day or evening and looks just as glamorous in heels or bare feet.
Shona Joy offers consistent yet contemporary, feminine silhouettes with draped skirts, bias cut shapes, full coverage as well as slinky barely-there options to flatter every body shape within a bridal party. With a stunning spectrum of colours available across every beautiful shape, there’s a perfect dress for any style of wedding. From classic structured elegance in gorgeous jewel hues to dreamy feminine cuts in neutral tones and sweet pastels.