The Petal Project is the brainchild of myself, Alison Madsen, a driven creative and floral design enthusiast.

With a passion for the outdoors, I have always had a keen eye for flora and fauna. Despite a background in Pharmacy, my natural affinity with flowers, combined with my love of creative styling, found me solidly placed in the world of floristry.

My team and I have been creating magnificent floral designs for weddings, events and corporate functions for over 4 years now, sourcing fresh, local and seasonal botanical produce from quality Victorian suppliers.