Greenery has been on trend for a little while now, but we promise that you’ve never seen it quite like this. The concept behind this shoot was the importance of self-expression, so the dream team of Victorian vendors each had their own creative input, and as for the aesthetic, the vibe was as sharp and edgy as a cactus. With creative direction led by Ben from Wildblooms Floristry and Maegan Brown Moments, you know it’s going to be a goodie, so strap in and find out how it all came together…
MAEGAN BROWN MOMENTS
“In creating this concept, we wanted to inspire our couples to think outside the box and have fun with their wedding planning – to encourage couples to use their wedding day as a time to celebrate fully who they are, rather than playing it safe or following trends and traditions,” shares Maegan. “Our approach was to move away from a traditional feminine feel, and go gung-ho toward something more edgy, badass and ‘we do what we damn want’ vibes.”
WILDBLOOMS FLORISTRY
It was Ben’s family property in Central Victoria that formed the founding concept behind this shoot. “Our flower selection was made up using exotic botanicals, including the tall and carnivorous ‘Sarracenia’ plants and epiphytic Orchid blooms to line the table centre, giving the effect they were growing out of a creeping moss base,” he shares.
STATE OF ELLIOTT
Pairing the deep olive tones of central Victoria with the shape and form of the cacti, State of Elliott nailed the brief. We adore the twist on the arched menu trend, jazzed up with some delish type and an even snazzier border.
WEDDINGS BY E
“The styling elements shied away from standard contract, instead focusing on colour blocking and consistency for a unique look,” notes Elizabeth on her minimalist tablescape. “We wanted to ensure each of the elements offered couples and fellow creatives the motivation to think outside the box.”
LADYBIRD CAKES
“I was really wanting to incorporate a sort of softness in the cake but contrast it with the striking sharp stems used,” shares Gina. “I wanted to modernise the use of the green foliage by making the leaves and dusting them nice and dark.”
REIGNER
At the forefront of customised suiting, Reigner clothing was an easy pick for these creatives, with the suits representative of the “your day, your way” approach. The choice of an extra spesh and embellished number aims to encourage couples to use their wedding day as a time to celebrate fully who they are.
SHINE SHADES
We love when couples go all out with their wedding accessories and to say we’re feeling these custom shades is an understatement. These hand-beaded luxe frames were a fab pick for the earthy palette of the shoot. Plus, they’re heart-shaped and sparkly. Love.
MISTER BARTENDER
This concept shoot sure didn’t skimp on the details. We’re in a full blown swoon for the bottled cocktails, aka the perfect guest favour. These hand-poured and freshly made bevvies are also available in mocktail versions (because options are great).
Now with all that in mind, scroll down and start pinning people! Oh, and if you want to see it in print, head on over to our online store where you’ll not only find it in Issue 37, but for a limited time only you’ll receive a free copy of Issue 36 with your purchase! And to our Directory for more from the talented Maegan Brown Moments and deliciousness from Ladybird Cakes. Phew. Ok, you know what to do…
CREDITS Concept, Creative Direction & Floristry Wildblooms Florist Creative Direction & Photography Maegan Brown Moments Cinematography Kimberley Moore Media Planning & Styling Weddings By E Gowns Mia Ateliers Hire Items Dann Event Hire (Bars & Chairs), Bangin Hangins (Flags), Event Merchant Co. (Tableware), Cloth and Confetti (Linen) Stationery State of Elliott Cake Ladybird Cakes Cocktails Mister Bartender Venue Private Property Hair Hair By Lyana Makeup Esaje Shoes Meggan Morimoto Accessories Amélie George Bridal (Earrings), Shine Shades (Sunglasses), Ivory Edit (Hat) Suits Reigner Clothing Tuxedo Politix Models Chelsea Victoria (Bride), Jony Berry (Groom)
