Hi, Iβm Simone, the face behind Architecture in Bloom.
Iβve always been fascinated by what you notice when you really look at flowers. Their form, movement and all those little details that make each one different.
Outside of flowers, I draw inspiration from architecture, interiors, fashion and art. Unexpected colour combinations often find their way into my work too. Flowers happen to be the medium I fell in love with. Somewhere between design and flowers, Architecture in Bloom came to life and found its name.
Based in Sydneyβs Hills District, I create wedding flowers for couples across Sydney, the Blue Mountains, Southern Highlands, Hunter Valley and beyond.
I love never knowing where an idea might lead. Every couple brings something different. It might be a colour they love, a feeling they want to create or something we discover together. I enjoy working with couples who are open to possibilities and happy to give me room to create. Thatβs what keeps it interesting.
Getting to know my couples is important to me. I want to understand what matters to you. I also want to be across the details and stay involved. Youβre trusting me with an important part of your day, and I take that seriously. But I also want the experience to feel personal, collaborative and enjoyable.
Iβm not interested in adding flowers just for the sake of it. Iβd rather consider where flowers will make the biggest difference. Iβll also give you an honest opinion about whatβs worth investing in and what isnβt.
Bring me your ideas, your colours, the things you love and the things you absolutely donβt. Or come with no idea at all. We can start there too.
