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She Follows Floral Design

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She Follows Floral Design

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Hello, I’m Dani, founder and creative director of She Follows Floral Design, a Goulburn wedding florist specialising in thoughtful floral design and styling.

For more than a decade, She Follows Floral Design has been creating thoughtfully curated floral and styling experiences for weddings, events and celebrations. What began as a passion for flowers has evolved into a design-led studio dedicated to transforming spaces through intentional florals, considered styling and meaningful details.

Today, alongside my talented team, we create more than beautiful floral arrangements. We design immersive experiences that tell a story, evoke emotion and leave a lasting impression.

As the events industry has evolved, so too has floristry. Flowers are no longer simply an addition to an event—they are an integral part of the overall design. We love bringing florals and styling together, layering elements such as candles, linen, drapery, vessels and bespoke details to create spaces that feel cohesive, elevated and unforgettable.

At She Follows Floral Design, we are florists, stylists, designers and creative problem-solvers. Whether you’re planning an intimate celebration, a large-scale wedding or a bespoke event, we work closely with you to bring your vision to life with creativity, care and attention to detail.

Based in Goulburn, NSW, we regularly create wedding flowers for exceptional venues across Canberra, the Southern Highlands and South Coast.

We can’t wait to hear more about your plans and explore how we can create something truly special together.

Dani, SFFD x

Based / Service Area

Goulburn NSW

FAQ

What services do you offer for weddings?

We create bespoke wedding florals for celebrations of all sizes, from intimate elopements to large-scale weddings. Our services include bridal bouquets, buttonholes, ceremony installations, reception florals, table arrangements, statement pieces, floral meadows, hanging installations, and on-the-day delivery and styling. Every wedding is thoughtfully designed to reflect your story, venue, and personal style.

What is the cost of your services?

As every wedding is unique, our pricing is tailored to your floral requirements, guest numbers, venue, and design vision. After learning more about your plans, we’ll prepare a customised proposal that outlines your floral selections and investment. We’re always happy to discuss options that align with your budget while creating a beautiful overall floral design.

Do you travel for weddings across Australia or internationally?

Yes. We’re available for weddings throughout Australia and welcome destination wedding enquiries. Travel and accommodation costs are quoted separately depending on the location and scope of your wedding.

How far in advance should couples book you for their wedding?

We recommend booking 9–18 months in advance, particularly for peak wedding seasons and popular dates. However, if your wedding is sooner, please get in touch—we’ll always do our best to accommodate last-minute enquiries where availability allows.

What is included in your wedding packages?

Our wedding flowers and styling service typically includes a personalised consultation, concept development, mood boards, flower selection, detailed proposal, sourcing of premium blooms, floral design, delivery, professional installation, and pack-down of hired items where required. Each proposal is tailored to your individual wedding.

Can you customise your services to suit different wedding styles or budgets?

Absolutely. Every wedding we design is bespoke. Whether you’re planning an intimate celebration with a simple floral palette or an abundant floral installation, we’ll create a design that reflects your style while making the most of your investment.

What is your booking process for couples planning their wedding?

Our process begins with an enquiry where we learn about your wedding date, venue, style, and floral vision. We’ll then arrange a consultation, prepare a customised proposal and quote, and refine the design together. Once you’re happy to proceed, your booking is secured with a signed agreement and booking fee. As your wedding approaches, we’ll finalise all the details before bringing your floral vision to life on the day.

What makes your wedding business different from others in the industry?

We believe wedding flowers should feel deeply personal rather than one-size-fits-all. We take the time to understand your story, your venue, and the atmosphere you want to create, designing wedding flowers that feel natural, intentional, and beautifully connected to your celebration. Our focus is on thoughtful design, quality seasonal blooms, and a calm, supportive experience from beginning to end.

Do you specialise in a particular wedding style or aesthetic?

Our work is known for its romantic, garden-inspired style with a modern, refined feel. We love creating naturally abundant arrangements using seasonal flowers, layered textures, and colour palettes that complement both the couple and their surroundings. While this is our signature aesthetic, every design is tailored to suit each couple’s unique vision.

What should couples know before booking you?

We recommend reaching out as early as possible, as we accept a limited number of weddings each season to ensure every couple receives our full creative attention. The more information you can share about your venue, colour palette, guest numbers, and inspiration, the more personalised your proposal will be.