Our Shopfront profiles give you the chance to take a peek behind the scenes and get to know some seriously talented humans. Today we’re here to e-introduce you to Grace Loves Lace (we’re pretty darn sure you’ve heard of them, guys), but the exciting news is, they now have more bridal boutiques. Along with their flagship in Queensland, they are now in Sydney, Melbourne and Perth and we’re here to show you around, along with letting you in on our chat with founder, Megan Ziems…
Who is the Grace Loves Lace bride? We coined ourselves ‘the unique bride’ early on and I still think that sums us up perfectly. The Grace Loves Lace Bride is unapologetically herself – she knows who she is, what she wants and isn’t afraid to take a stand. She’s confident and passionate and embraces her natural beauty and curves. She wants to dance, eat and drink without a second thought at her reception. She cares about how her dress was made and she recognises and values authenticity and quality. She’s liberated, adventurous, passionate and fun. I’ll never forget being told by a bride that she chose GRACE because, “there are lots of beautiful dresses out there, but Grace Loves Lace makes you FEEL something.” That makes everything we do worth it.
Where are your dresses made? All of our made-to-order custom gowns are made In Burleigh Heads, Australia! After years of meticulous research, we also recently began working with offshore partners who aligned with our ethical and sustainable manufacturing values. I started Grace Loves Lace on the Gold Coast and we still call it home today. We are passionate about ethical production and delivering authentic, luxurious wedding dresses to brides all over the world!
What are the three most popular designs on your racks? We really value customer feedback and after almost 13 years of Grace (and as a team of mostly women), we’re confident we have a good grasp on what our brides really want. In 2023, we launched our Jones gown, which was designed based on feedback from our brides looking for more support and with no restriction. This gown is fast becoming a go-to for our brides this year! Brides are also loving Goldie from our Memoirs Of Her collection, which features a high-neck and low-back moment – both big bridal trends in 2023/2024. Finally, for our lace-loving brides, they cannot get enough of Nathalia. Featuring an off-shoulder, mirror-lace design, this gown always brings that ‘wow’ moment our brides are dreaming of!
Price range? We like to think we cater for every savvy bride, with our gowns priced between $2350 to $4750.
What makes a GRACE showroom special? In many ways, it’s all about creating a truly Australian vibe – luxurious, warm, inviting, and laid-back living at its finest! We encourage brides to take as many photos as they want in our gowns and we focus on experience, not the hard sell. Our appointments are personalised, comfortable and stress- free – allowing brides to really enjoy the moment with loved ones. We truly feel that our unique showroom experience has amplified our success and allowed us to expand our global footprint.
Besides gowns, what else can be found in store? Our bridal range includes veils and hair accessories, jewellery and shoes, alongside bridesmaid and occasion dresses
Do brides need to make an appointment to try on a dress? Yes, our Australian showrooms operate as ‘appointment-only’ boutiques. We traditionally operate through a bookings system so we can give each bride the time and care she deserves. It’s much more than simply a private appointment – we’re all about delivering brides our brand of down-to-earth luxury. From a tailored one-on-one service to a considered showroom fit-out with private suites, we’ve worked hard to craft an unforgettable experience for our brides.
Favourite trend you see making its way into 2023/2024? There is no doubt that we are in the middle a major 90’s throwback. I love seeing this influence coming through in bridal with the return of simpler silhouettes that are elevated through incredible design. In saying that, modern lace always stands the test of time and we find is a go-to for brides that are wanting more detailed design elements that they’ll love forever. For our 2023/2024 GRACE brides, our sleek silk, crepe and satin gowns offer a modern and elevated take on traditional 90’s bridal silhouette, while gowns like Nathalia, Sienna and Pierlot are winners when it comes to lace design. These gowns are perfect for elopements or for the bride who wants to celebrate simplicity without compromising on style, as well brides with more formal or black tie wedding styles.
Anything new for Grace Loves Lace in 2023? We actually have something very exciting launching next month! We’re also busy planning out next collections for 2024, so there’s so much to look forward to for our brides-to-be.
Looking for more? Check out the long list of real brides wearing (and raving about) Grace Loves Lace on their big day here and don’t miss Elsa Campbell’s wedding work and contact details here. She’s a top photographer – talented and a lovely lady to boot!
CREDITS Photos Elsa Campbell Bridal Boutique Grace Loves Lace