We’ve rounded up our favourite bridal designers we love to follow on Instagram, and think you should too! I mean, what bride doesn’t want to be scrolling through her feed and all of a sudden spot her dream dress, the perfect accessory, or put simply, just some damn pretty inspiration?
So, in no particular order, we have rounded up our top 20, along with a few of our favourite boutiques who stock them, and of course, each designers’ Instagram handle, so you can click through- once you’re done here, that is…
Made With Love is a classic, feminine brand with a beautiful aesthetic, designed with luxury fabrics sourced from all over the word. Their Instagram will provide you with endless real bride inspiration, a behind-the-scenes look at photo shoots and details of new drops. The founder, Carla, does things a little differently and instead of an entire new collection, she drops a gorgeous new gown every couple of months- like the latest, the Harlie With a Tulle Skirt you can see here- and whisks it away to be photographed in a fabulous location. Case in point, the London backdrop above.
Alexandra Grecco is a New York City-based designer, and when we see her pieces, there are many words that come to mind- magical, ethereal, romantic… the list goes on. Classic silhouettes with sheer fabrics and perfectly placed lace and embellishment make them simply delightful. Follow the designer on Instagram, and expect to see gorgeous real brides wearing her gowns, as well as an insider’s look into her Manhattan boutique, flowers and fabric close-ups. South Australian brides can check out their gowns at bridal boutique, The Bride Lab and Sydney brides will soon be able to head into Hope X Page, so keep an eye on their website for dates.
Grace Loves Lace is an iconic brand, with a focus on accentuating the female form, while being comfortable, light and have you feeling free as a bird. Their Instagram follows that notion, with real bride inspiration for days and even videos of the gowns on models for your perusal. If you want to see more from this crazy-beautiful collection, ‘Icon’ (photographed by Jeremy Choh) we blogged every dress here, so be sure to check it out.
Lola Varma is an Australian-made, relatively new brand, catering to the cool, modern and minimal bride, who cares about quality. Just take the Vincent gown (above) for example. It’s cheeky but sophisticated and oh-so-delicate. We loved it so much, we even used it in our latest fashion editorial in issue 22, so get your hands on our new mag to see how to style it on your big day. In the meantime, check out their Instagram for dresses, a little decor, art and accessories.
Alca Line Bride is brand-spanking new this year, guys, and it’s safe to say, we are impressed. Not only is the above from the designer Amy’s debut collection, ‘An Ode to Opacity,’ but she is releasing another in only a few weeks, and we can’t wait to see it. Keep an eye on her Instagram for teasers, and while you’re there, you’ll see information about trunk shows (where you can try the dresses on, outside of her Sydney boutique, of course) take a look at real brides, styled shoots, blooms and a minor obsession with some seriously statement earrings.
Georgia Young has made her mark in the world of bridal with her latest collection, ‘Marmalade’ (shot by Cassandra Ladru), a contemporary, elegant and sexy mix of bridal gowns and a jumpsuit (yes please), with strong, structured silhouettes. Her Instagram is just as interesting, housing heels, sweets and styling inspo, littered throughout gowns, gowns and more gowns.
Reformation is not traditionally a bridal designer, but don’t let that fool you. The brand has just released an incredible bridal collection, for the more casual bride, or one who doesn’t want to spend more than they would on an outfit for any other day of the year. We’re here for the glorious campaign images (shot on a real-life couple, Heather and Erica), the sustainable brand ethos, and the effortless vibes. Their Instagram will get you pumped for the honeymoon, too.
Spell & The Gypsy Collective are known for their boho feel and Byron Bay brand but have now built on @spell with their relaxed bridal collection that you can see above, on Instagram as @spell_bride. Between the two, their Instagram provides all the chilled, barefoot bride vibes you’ll ever need (if you’re that way inclined) along with venue styling inspiration, recovery day and honeymoon outfits (kimono anyone?) and even baby clothes for when you’re ready to brave that next step.
Karen Willis Holmes is one of the greats, an Australian designer well-renowned and respected in the industry for creating amazing gowns that cater to almost every bride. Not only found in their beautiful Karen Willis Holmes boutiques in Sydney, Brisbane, Melbourne and Perth, brides can also head into Amante Bridal just out of Melbourne and if you’re in or around Canberra, don’t miss what sounds like a super-fun pop up with Mrs Fray. Their Instagram has a chic mix of gowns on real women and models, some serious bling, and a cake or two for good measure.
Anna Campbell launched ‘Wanderlust’ early this year, and it’s a 13-piece collection (shot by Lost in Love Photography) that we blogged here, boasting everything from beading to lace, silk and sequins. Handmade in Melbourne, but sold all around the world- we recommend you take a look. In the meantime, the brand’s Instagram is a creamy mix of beige, pinks and peach, bling, rings, blooms and even a couple of cakes.
Follow @annacampbellbridalLillian Khallouf is a fashion designer, who has delved into bridal after over a decade of making ready to wear (non-bridal) pieces for the modern, everyday woman. The bridal collection focusses on structure and craftsmanship and we can’t get enough of her Instagram that could just as easily inspire how to dress your bridal party, too.
Bo & Luca is a dreamy brand built around luxury fabrics and soft, but intricate designs made for the modern woman with a feminine flair. Their Instagram will lighten up your feed, with sun-drenched pics of dresses, headpieces and drop earrings to die for. Buy online, and if you’re a Sydney bride, head into Hope X Page.
Luci Di Bella is getting ready to launch this breathtaking new collection (photographed by Erin & Tara) and you mustn’t wait another second before booking in an appointment to see the rest. Their Instagram is fresh, clean, modern and interesting, with a focus on fabrics, texture and movement.
Lovers Society is about the fresh, free-spirited bride who just wants to have fun- and look good while doing it, of course! Their Instagram reflects just that- with a decent dose of travel inspo in there too. Comfort and style are key (as you can see in this pic by In Frames Photography) and you’ll find them at The Bridal Atelier (in Sydney and Melbourne), Sphere Collective (Sunshine Coast), Through The White Door (in Western Australia) and The Bride Lab (in South Australia).
Mariana Hardwick has been around for years, but has just launched their latest (and in our opinion, greatest) collection, ‘Incarnation.’ You’ll find our blog post here featuring every single one of their new gowns shot by Monique Malone, along with all the details of where to buy and try. But, today, it’s all about their Instagram, a lush look at their gowns, the design process (all incredibly made in their workshop in their flagship Melbourne boutique), accessories and even some beauty.
Rue De Seine have countless epic bridal gowns that you’ll want to add to your hit list pronto. Their Instagram is nothing short of flat-out incredible (we’re talking beauty inspo, flowers, gowns and heck, even a goat) so don’t be surprised if you get stuck scrolling for hours! We blogged the lookbook and campaign, so you won’t miss a thing and you can buy online, as well as in their flagship boutique in New Zealand. Sydney and Melbourne brides, head into The Bridal Atelier, Sunshine Coast; Sphere Collective, Perth; Through The White Door and South Australia; The Bride Lab.
Oui the label describes their brand as the “un-wedding, wedding outfit.” And it’s for that reason that there are separates that you can mix and match, as well as dresses, new and interesting silhouettes and cool-girl finishes. Their unique Instagram includes disco balls in a bathtub, countless hair references, cute cocktails and collages we love to look at, which we’re pretty confident you will too.
Chosen by One Day have literally just launched their latest collection, ‘La Bella Donna’ and it’s on another level. I mean, take this rose gold beauty, Fontaine, for example. It’s genuinely what wedding dress dreams are made of right? The shoot was shot in Capri (by photographer, Emily Abay) and their Instagram is currently a sea of incredible gowns with swoon-worthy inspiration from every square on the grid. If you want to get your hands on Chosen by One Day, head into their showroom in Melbourne, or if you’re in Sydney, be sure to book an appointment at the beautiful Love Marie bridal boutique in Camden. Queensland brides, head into Sphere Collective, fast.
Prea James is another new designer that we are so excited to bring to your attention in this post. She does pretty, but relaxed, chic and stylish- all at once- while keeping an air of elegance and cool- no mean feat. The designer’s Instagram is clean and fresh and she’s not only one to watch, but one to book in and see. Head into the designer’s Wollongong boutique and The Bridal Atelier (in Melbourne and Sydney) and Through The White Door (in Western Australia) to get your hot little hands on your dream dress.
Harriette Gordon Have you guys heard of this super-talented Western Australian bridal designer? If that’s a no, you’re welcome, and put her on your list, stat! She has three collections as a base for designs, but they can be as bespoke as you like. We’re in love with this one from the ‘Structured’ range- considered more traditional in construction. You’ll even find her design on one of our real brides in the latest issue! Instagram brings a pared-back, pretty and chic aesthetic.