It’s always a delight to see some of our favourite creatives join forces in bringing a project to light, and this uniquely ‘Unbridal’ shoot from the incredible Janneke Storm is no exception.

The Sunshine Coast photographer got together with wedding gown designer, One Day Bridal to create a rather stunning collection of photographs, capturing the essence of these one of a kind gowns.

Their non-traditional approach to bridal gowns creating a new breed of editorial brides has always inspired me,” Janneke said of the Melbourne label. 

Janneke explained that finding the right location for the shoot wasn’t easy, however the crew set their sights on an abandoned warehouse which suited the ‘not so typical’ bridal shoot.

There to offer their skills were hair and makeup artist Penny Antuar, whilst the epic florals came from Little Duck Botanicals

“Hayley (of Wholehearted Studioworked her magic and put together an editorial showcasing the One Day Bridal gowns ‘Bobbi’ and ‘Prince’, paired with designer accessories from the likes of Celine, Sarina Suriano and Holly Ryan.”

You can read all about Janneke Storm on our Directory here, and why not check out more of her incredible work at these two gorgeous weddings here and here.

CREDITS Photography, Production and Direction Janneke Storm // Styling Direction  Wholehearted Studio // Hair & makeup Penny Antuar// Floral Design Little Duck Botanicals // Model Jana Kruger from Priscillas // Gowns One Day Bridal // Men’s suit & shoes Wil Valor.