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Since 2009, Los Angeles label Plum Pretty Sugar has been creating beautiful intimates for brides and their best friends everywhere. Now, as a natural next step, they’ve launched PSS Couture – an intoxicating new collection of handcrafted gowns, featuring ethereal floral prints upon flowing, feminine silhouettes.

“This is a really special moment for Plum Pretty Sugar. I am thrilled to be expanding our brand and embarking on this new chapter. Plum Pretty Sugar and PPS Couture are my heart,“ said Founder and Creative Director, Charlotte Hale. “I am both excited and gosh, really over the moon, to debut PPS Couture and to share these stunningly beautiful new gowns.”

Boasting pretty little details including pockets, detachable sleeves and hand-draping, designs such as the Billy gown and the Charlie gown offer both functionality and style. Priced from $380, each design is available online now. Already got your bridesmaids dresses sorted? Then be sure to check out our Pinterest page for a boat load of gorgeous wedding gowns.

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CREDITS Photos Jose Villa // Bridesmaids Plum Pretty Sugar.