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Keepsake The Label has taken the idea of being able to wear a bridesmaid dress more than once (without having to have it altered) and turned it into something great with their new bridesmaid-gown-turned-streetwear collection called Monument.

Formed in 2011, Keepsake is based in Australia and has provided a directional take on traditional forms of evening wear. Now stocked in respected retailers globally (including Bloomingdales, Nordstrom, Shopbop and David Jones), Keepsake’s high-end appeal has found a following amongst celebrities and style icons from Kendall Jenner to Gigi Hadid.

From classic white lace to sexy black slits, Monument boasts a variety of gowns that’ll get you from bridesmaid duties to brunch with the girls to martinis at the bar. Sign us up for these all-rounder frocks!

To see some of their street savvy pieces (and how to style them) check out this bridesmaid fashion editorial first featured in issue eight of Hello May. Be sure to follow us on Instagram too for everyday wedding inspo.

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CREDITS Bridesmaids dresses Keepsake The Label.