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It is our pleasure today to bring you an exclusive sneak peek of Jennifer Gifford Designs SS13 collection. Jen is a favourite here in the Hello May office and we jumped for joy when these shots popped up in our inbox!

Delightfully pretty and pretty delightful Jen explains “my inspiration for the collection was beautiful textured fabrics and soft muted colours of blush, nude and ivory with splashes of metallic silver and rose gold.” Concave necklines and little cover-ups finish off these uncomplicated yet romantic designs.

Beautifully photographed by Callie Marshall from Florido Weddings and styled by another Hello May fave Brittney Moroko (who pulled together the looks for our woods shoot for issue one of Hello May), we are loving this teams whimsical creations with a small nod to the traditional… and that floral hair pieces by Shut The Front Door and  Julia Rose… wow!

Jen will be debuting her collection August 17 at the Byron Bay Bridal Showcase in, ah, Byron Bay as luck would have it. Tickets are on sale now, you can pre-order tickets here for the bargain price of $15 or pay $20 on the door. Register and buy tickets before June 30 and not only will you have saved yourself five bucks but you will go into the draw to win a stunning pair of earrings and matching necklace by Samantha Wills, worth $330, and a engagement session by Florido Weddings valued at $800.

Find out more about the showcase in issue two of Hello May, on sale in newsagents nationally in two short weeks…  In the mean time you can check out Jen’s current collection here on the Hello May directory.

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CREDITS Bridal gowns Jennifer Gifford Designs // Photos Florido Weddings // Styling Brittney Moroko // Flowers Julia Rose // Hair and makeup Alex Ouston // Model Division Models.